How the Internet Affects Traditional Media

Traditional Publishing, REST IN PEACE

This is the headline that greets you when you land on a web page erected as a memorial to commemorate the decline of Traditional Media. A photograph of a man who seems to be in distress and who’s possibly just lost his job accompanies this headline. If this does not paint a bleak picture, go on to read the 548 headlines that all sing to the same tune as the following:

  • Bad Times: NYT Says Revenue Fell 13.9% Last Month

    – Forbes.com

  • Men’s monthly magazine Arena to cease printing after 22 years

    – Guardian.co.uk

  • Cosmopolitan UK publisher to cut 100 jobs

    – Guardian.co.uk

There’s even a website entitled Newspaper Death Watch that chronicles all the publishing and newspaper houses that close down. All rather morbid wouldn’t you say?

The Deadly Spell

Let’s take a quick look at Traditional Media and how the Internet cast it’s deadly spell.

Back in the old days, we’re talking 500 years ago; Gutenberg revolutionized the printing industry by inventing the printing press. This meant bibles could be produced at a fraction the time it used to. This also meant more copies in a shorter time and the Word of God got further reach in a shorter time. Newspaper houses and Magazine publishers still use a printing press today (well thank you captain obvious).

Much later, shortly after the advent of electricity, the world was blessed with another few media breakthroughs, namely radio then a few years later, television. Marketers and Advertising agencies had it all figured out as they devised Integrated Marketing Campaigns with astronomical budgets. Ah, the good old days. Well, much to the dismay of many of these agencies, this media landscape started to change.

Behold! Enter The WWW

At first a website was seen as a cute way to put your company brochure online and on top of that the disastrous dot bomb era created skepticism that labeled the Internet as a bad media and business channel.

Fortunately, since then the Internet has matured. Now, in countries where broadband has achieved high levels of household penetration, the web has become the consumer medium of choice.

Why? Because people can do research, shop online, watch videos and connect with friends all in the comfort of their own homes. People can choose what media they want to consume, where and when they choose too, especially with mobile connectivity. Marketers can no longer dictate what advertising messages people get subjected too.

Social Media, The New Black

Then there is the phenomenon of Social Media. It changed the media landscape forever. Social Media websites have allowed consumers to connect with friends, family, colleagues and peers in ways that were never imaginable a few decades ago.

Technology has empowered the consumer to become the Prosumer. Prosumers are consumers who produce content such as videos, photos and blogs that can be instantly distributed and shared amongst millions of people via social media platforms. This is also known as user-generated content or UCG.

Here is an interesting bit of trivia about the reach of Traditional Media vs. the Internet and Social Media.

Years it took to reach a market audience of 50 Million:

  • Radio – 38 Years
  • TV – 13 Years
  • The Internet – 4 Years
  • The iPod – 3 Years
  • Facebook – 2 Years

So How Does The Internet Affect Traditional Media?

The Internet has decreased the need for Traditional Media because it enabled consumers to join social societies within their neighborhoods, across their countries and internationally. It has empowered them to converse at their leisure, 24/7, with friends.

Considering all that’s been said, the demise of Traditional Media can largely be attributed to the following factors:

  1. Decline in readership: The distribution of free news and information on the web has led to the decline in readership for traditional publications.
  2. Decline in revenues: The decline in readership means advertisers will spend their money elsewhere and this leads to a decline in ad revenue.
  3. Real-time updates: Traditional Media can’t compete with instantly updated user-generated content that’s immediately available for the world to see.
  4. The rise of UGC websites: People have the freedom of unlimited real time commentary on content while Traditional Media is static and is a one-way communication tool.
  5. Online Audio/Video channels: People can choose what they want to watch and listen, when they want to and where without any advertising interrupting their experience.

Simply put. The Internet has revolutionized the way things get done today. It has revolutionized the way we do business, the way we communicate and has broken down the walls of Traditional Media.

A recent example is the decision by Unilever UK to fire Lowe, their Ad agency of 15 years, in favor of crowdsourcing – which means it has thrown the brand creative pitch open to agencies and basically any person who can think of an idea, worldwide. This is done on the Internet of course.

Traditional Media will still be around for a while, but the Internet is getting more and more integrated into our daily lives.

Think about this. You could do without the Mail & Guardian or the MensHealth Mag for quite some time, perhaps live quite happily without it? But you just dare cut that ADSL connection…

Warping Automobile Disk Brake Rotors Are Preventable

In the aircraft and aerospace industry, the standards required for various components, parts, and specifications are considerably higher. Everything built for the aircraft and aerospace industry is light and strong. It is the “AND” part of that sentence that makes the parts expensive, not the “light” part. Automobile manufacturers today who build high-performance and sophisticated vehicles understand the “light” part, but not necessarily the “strong” part. But what they do understand is how much force can be applied to these parts before they succumb to failure.

Today’s brake rotors (or disk brake system) are built very light with advances in technology such as slotting, cross-drilling, cryo-treating and many other advances to allow the brakes to breathe better and last longer. However despite all this technology that goes into the rotors, they are still not strong enough to withstand a mechanic’s error. How often have you had a car pulsate when applying the brakes? The reason this happens is because the lug nuts on your wheels were not torqued down to specifications set out by the manufacturer. Every mechanic shop you walk into, you can always hear the distinctive sound of the air wrench being used to loosen and tighten parts and lug nuts. These air tools are capable of putting out an immense amount of torque, but that is where the problem starts. The torque setting on these air wrenches are preset to a single setting (usually the strongest), never changed, but used to tighten down everything on your car. BAD!

Today’s modern vehicles are built almost like airplanes and have very acute specifications that must be followed. The most commonly made mistake by mechanics and car owners are to over-tighten the lug nuts on the wheels of their cars. Some even go as far as jumping on the tire wrench to ensure that the lug nuts are “tight” and that the wheels will not “fall off” while driving. However, over tightening your lugs will lead to premature failure of your brake rotors as seen by warping or deformations in the rotor. It may also lead to wheel bolts “snapping” when over-tightening the wheels stretches and weakens the bolt.

It is therefore important to ensure that your lug nuts are tightened to the appropriate specifications and to do that, there are several things you can do. For most vehicles, the lug nuts need to be tightened down to 70-100 ft-lbs using a good quality torque wrench. However, you do not need a torque wrench to tighten your lug nuts correctly.

The approach I have always taken is to tighten the nuts as tightly as can be done with your fingers first. Then taking a tire wrench, tighten the nut without apply much effort until you feel some resistance. Then simply (without jumping on the tire wrench), put your body weight on the wrench until it stops turning. You do not need to jerk your body to ensure that there is more room to tighten. In general, if you follow this practice, you will put about 80-90 ft-lbs of torque onto the lug. Do this consistently for all your wheels to ensure that your brake rotors have maximum life. However, for best results, I still recommend acquiring a quality 1/2″ drive torque wrench, my favorite being the Neiko Pro line that I use religiously for every mechanical work conceivable.

It is a worthwhile investment and they typically range in price from $20-40, which is cheaper than a single brake rotor for your car. The brakes and wheels are the most important components of your car and therefore, requires the most care and attention. Go check your lug nuts today.

The Best Medicine That is FREE – Oxygen!

How does our environment affect our Oxygen take?

I was born Santa Monica and raised in Southern California. In the early 1960's, my family moved to San Clemente on the Pacific Ocean located at the very bottom of Orange County. The town's population was under 5,000 and it seemed to be a million miles from Los Angeles with its smog filled skies.
With all the hysteria that currently exists on Global Warming and Polluted Air, let me tell you a personal story to prove to you how far we have come, at least in relation to the air we breathe. Often we do not hear the good news, only the bad. It makes better headlines.

During the summertime in Grade School, without cable television, video games, internet, etc. my friends and I spend most of our days outside riding bikes, hiking, swimming, surfing, fishing or playing sports. In other words, we were constantly exercising and breathing a lot of air. Further, overweight or obese children were a minority in my school. Gee! I wonder why?

This was also the time period before catalytic converters and emission controls on cars. Even with our distance from Los Angeles and Orange County only had a total of about 700,000 people, (today, San Clemente has over 65,000 by itself) I recall numerous Smog Alerts and days when I had breathed so much smog that my lungs hurt and I had to go home and lay down.

Since I can not remember a Smog Alert in 30 years and Orange County, by itself, now with over 3,000,000 people, it is obvious that we have made incredible progress in cleaning our air. Unfortunately, political agendas have a tendency of hiding the truth from the public. I am not saying we do not have work to do, but let's celebrate the progress we have made.

That said, it is true that combustion, respiration, deforestation, and man-made processes have reduced Oxygen levels in our air. Further, any big city is going to have some levels of pollution floating around that you will breathe on any given day. And not only are we breathing pollution from the outside world, but also from the inside one. Indoor pollution and lack of oxygen intake can become an even worse challenge.

In our home, we like to keep the windows open as much as possible because we like to constantly have fresh air moving through the house. I can not stand stale air. I think we have all had the experience of entering a home or building and immediately realizing that the air has not been changed in days.

It's just common sense that when you are stay inside with all the window's and doors closed, you are breathing in and out is what you or others have already breathed in and out. This can lead to Carbon Dioxide buildup which most of us know can be deadly. We are reminded of this at least once a year when some "bright bulb, rocket scientist" that thinks its okay to use his barbeque or Coleman stove to heat up the house. Unfortunately, the consequences are often deadly. So, another free solution to increasing your Oxygen intake is to simply open up your windows and breathe deeply. Just make sure that there is not a huge diesel truck idling close by!

Hey sports fans. Here is another solution if you got the bucks!

A common but expensive technique for increasing oxygenation levels involves the use of an incredibly complex device called a hyperbaric chamber such as those commonly used for treating varying suffering from decompression sickness.

The elevated oxygen saturation's provided by hyperbaric therapies have been proven clinically effective in wound care, gangrene, carbon monoxide poisoning, certain types of cancers, speeding healing in burn patients, treatment of anemia, etc.

The chamber is actually a great big tank in which the patient is placed and then pressurized so that their bodies can absorb more oxygen. The increased ambient pressure elevates the partial pressure of oxygen in the bloodstream and can permit oxygenation levels equivalent to 140% at sea level. The medical community knows that when nothing else will help, Oxygen can come to the rescue and work miracles!

A great many persons, including Hollywood celebrities, routinely use such chambers for increasing their oxygen levels. The 'rich and famous spend thousands of dollars and countless hours in these chambers. But do not you think there has to be an easier, safer and more affordable way to give your body more Oxygen?

As we have discussed, learn to breathe effectively on an ongoing basis, keep the fresh air in your home or work environment and do your best to avoid breathing around known attorneys.

More incredible benefits from Oxygen!

1) Improves chemical imbalances in the body.

2) Relieves headache

3) Accelerates healing time for injuries

4) Lowers blood pressure

5) Relieves stress and anxiety

6) Allows the body to direct enough oxygen to its primary functions without having to draw on valuable reserves.

7) Helps reverse premature aging

8) Relieves symptoms of PMS in women

9) Helps replace damage free radicals

10) Helps neutralize harmful toxins in cells, tissues and bloodstream.

I hope this article will help you create health in your daily life.

More helpful information.

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Thanks for reading. See you next time

Jonathan Morgan Jenkins

7 Tips For Buying Swarovski Bridal Jewelry

Swarovski bridal jewelry has been a popular choice for a lot of women today. A reason for this is that Swarovski crystals just looks cool and fantastic because of its one of a kind glimmer and shine. So it’s no wonder that so many people just find themselves highly likely to buy this type of crystals. If it’s your first time to purchase Swarovski then you might just find it much better to do so using these useful tips:

1. Be familiar with different Swarovski crystals and know which one you would like to buy. It can be very unnerving to find that there are so many options out in the market. You can begin by searching up online and looking for the different types and make of Swarovski crystals that you can purchase.

2. Look for a reliable seller. The last thing you want is to find a person who will not be able to give you the right and authentic crystals you so want to purchase. Research about how authentic the seller is and you should also take time to look at the person’s comments and reviews page. Check what other people has to say about this person as they have made transactions with him or her. The more comments you find, then all the more better.

3. Check out the payment options. If you are buying your crystals online then it would be best to do a quick look at the site’s overall look and feel. This is a great way for you to understand just how much reliable the site is when it comes to making transactions. Don’t forget to check the security measures being used onsite or else you might end up making an unnecessary risk.

4. Have a budget before looking at the market or better yet, start with canvassing for prices first. Although Swarovski crystals are generally much less expensive than other precious gems, it is still a precious stone and as such would be more pricey than what you would have expected. So as soon as you get to finish making your canvass it would be easier for you to budget your money so that you can buy the perfect Swarovski crystals that you want.

5. Pair up your crystals with the occasion. This is a great way for you to be able to trim down your choices. Think of the actual reason why you decided to buy Swarovski in the first place and from there, you can think about better choices much easier.

6. Look for classic colors and designs. On way you can enjoy your Swarovski crystals much better is if you get to choose designs that are almost all-around. This simply means that it can be used for different occasions. It would be best to have a design that you can wear even after the wedding is over so that you can really stretch its usability.

7. Get the opinion of a designer. If you are having your gown made through couture, it would be wise to consult them about these crystals too.